Why Social Media Marketing?
Notorious bank robber Willie Sutton once revealed to a reporter why he robbed banks: "Because that's where the money is." Likewise it's people who buy product & services. Smart marketers participate in social media because that's where the people are.
It may be a stretch of an analogy, yet bank robbing and social media do have things in common...you've got to be daring, innovative, and most of all, effective. For most businesses, this is where things get complicated. Let WSI help you simplify social media.
What is Social Media?
Social media is many things, but at its core, social media is ALL about people, conversations, friendships, education, and communication. Social media channels like Facebook, Twitter, You Tube and Blogs are nothing more than websites that allow people to connect and share ideas with friends and strangers on topics that we are passionate about. These sites have completely changed & redefined how we interact and behave online and how companies market themselves and serve customers.
Businesses are discovering they can use social media in powerful new ways that are redefining marketing. To put things in perspective, Facebook has over 400 million active users worldwide! On average, those users spend more than 55 minutes per day visiting the site. Powerful stuff when you think about it. As a business owner, what if you could reach out and have a conversation directly with your customers? What would be the value of reaching out to those customers to tell them about your new services or promotions? To take things even further, what if your customers were out there talking about your products and services with their friends. What would be the ROI on having your brand exposed and built on social sites like Facebook? These are the questions that businesses are beginning to ask themselves – and these are the things that WSI can help answer.
Social Media Simplified…Spread Your Word
WSI has teamed up with social media pioneer Yovia and forged an exclusive partnership that is changing the way far-sighted businesses are using the web, with amazing results.
Yovia set out to ‘solve’ social media and after more than 3 years of testing, 4,000 sleepless hours of research and development and more than $1M in viral campaigns (about as much Tweeting, YouTubing and Facebooking one can handle), Yovia stumbled upon a methodology for viral growth called Social Velocity™. Simply put, Social Velocity™ predicts viral growth, and organic 'viral' growth not only lowers advertising costs, but also changes how people respond (they trust the source). There are a number of ingredients that go into the Social Velocity™ recipe but all you really know is that Social Velocity™ is created when the 4C’s come together…content, connections, community and conversion.
Maximizing the power of social media means a mindset shift away from traditional marketing methods to new strategies of organic growth based on a people-driven network. The Social Velocity™ methodology enables organic growth, meaning that a campaign "grows legs" and spreads on its own ("goes viral") via the power of communities and conversations.
WSI Social Media, powered by Yovia, can help you harness Social Velocity for your message, brand or campaign. You may believe your business is not the type to benefit from Twitter, Facebook, or MySpace. Too small, you may think, or your market is too specialized. Or your potential customers don't "do" social media.
But the fact is, a huge range of businesses are candidates for social media strategies. Probably yours. Let us explain how. Call or email us today.
